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The Secret to Describing Your Personal Brand

By Sally Hogshead

Watch Sally Hogshead describe how high-performers thinks. How can you build a team of high-performers?

 

TWEETABLES

Great teams are not build on similarity. They are built on diversity. (Click to tweet)

Higher-performer contribute specific benefits to a company. (Click to tweet)

People don’t get hired because they’re balanced, but because they’re extraordinary at something. (Click to tweet)

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Blog Personal brand statement

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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