Okay, friends, let’s talk.
Are you… boring?
Like, ugh, really boring. Instant narcolepsy.
I don’t mean you, personally. I mean your social media.
Here’s the BAD news: In a world with a 9-second attention span, you have to either stand out, or don’t bother.
In social media, boring is the kiss of death.
Here’s the GOOD news: Once you know your personality advantages, you can easily create messages that fascinate your followers.
Your personality already communicates in certain ways. You do it naturally, unconsciously. Whether you realize it or not, you use some types of messages more successfully than others.
When someone reads your social media, they should hear almost your voice, and your language.
Your personality’s fascination language
This all relates back to your personality’s “language.”
(If you’ve taken the Fascinate Test, log in and review your results here. Haven’t taken it yet? Take the assessment here.)
What language do you speak?
Think of your own communication style… which qualities make you most persuasive, so that people can’t help but read your ideas and opinions?
Are you analytical or streetwise? Restrained or animated? Are you a natural storyteller who shares vivid experiences, or a dignified thought leader? Do you focus on the big picture, or the details?
How to fascinate your friends and followers on social media
Usually, we focus on your professional or corporate fan pages. But how about your personal pages? Here, a few quick examples of how you can continually apply your “language” in your posts:
If your Primary Advantage is INNOVATION: Surprise people by changing things up, for instance, frequently changing your profile photo, or type of posts you share.
If your Primary Advantage is PASSION: Use emotion and excitement to build engagement.
If your Primary Advantage is POWER: Be a leader, the voice of authority for your audience.
If your Primary Advantage is PRESTIGE: Give examples of how you and others are raising the bar.
If your Primary Advantage is TRUST: Stick to the same types of post (and consider sticking to a regular schedule, posting on the same days and times each week).
If your Primary Advantage is MYSTIQUE: Avoid posting too much information (“TMI”) so that only your closest insiders get the full picture.
If your Primary Advantage is ALERT: Carefully review each post for typos and correct info.
By knowing your Fascinate language, you can avoid feeling stuck, and get into a confident and authentic content flow. Your language helps you feel more like a human being, instead of robotically posting the same memes as everyone else.
Remember: You’re a real person, with a real life. And real life is awesomely fascinating. (In our market research studies, people report that real life is more fascinating than fiction.)
Here’s a personal example, from my own social media
My primary advantage is Passion, which means I speak the language of relationship. My secondary is Innovation, so I also speak the language of creativity.
That means my most natural form of communication is to build relationships through creativity and emotion.
When I got married, I celebrated by changing all my social media profiles for a month. The wedding was passionate (of course!) and also creative. By sharing this “before and after” from my own life, I was inviting my audience inside my personal life for a moment.
Right now, I want you to post using your Fascinate language. Find out yours when you review your Fascinate Profile right here.
That’s how to get more social media love--- and avoid the kiss of death.
One of my most successful Facebook updates was a candid picture of me smiling BIG that someone captured of me at our MBA program banquet. I posted that someone shared it with me and then I ended my statement with "Remember to enjoy life!" My primary PASSION Advantage was all on display for all to see! (~_~)
Primary ----> Passion Secondary ----->Power & Trust its really helpful to know about ourselves...but sometimes it does not fit with everyone .....its differ from person to person and i think some more personality languages should be added. like FED UP, LOYAL, Romantic and etc.
Actually, this is really helpful to me. I keep getting complaints from people that I don't share enough, but as a person with the Mystique and Trust set, I know I need to do the opposite. Fantastic stuff, I really appreciate it!
Mystique/Prestige. On facebook, my most popular post was a photo of me in my most elaborate cosplay to date. No explanation, just the photos in the full glory of my make up and costume. Explanations only came after people began posting about and liking my photos. I don't like posting on fb though. Usually I post to my tumblr and there my most popular posts are photos of reptiles, not me.
This Mystique/Passion is thrilled to read that other mystiques are not comfortable with FB. So interesting to me. . .thought it was just me. Yet, I love what I do.
Primary Trust, secondary Passion (= the Authentic) ... and while I'm all about fascinating with my true self, the advice for a Trust primary {post the same kind of stuff at the same time} makes no sense to me as a social media strategist. The advice for a Passion primary makes total sense to me, and has been where I've had the most success with my social endeavors.
My most successful FB post was a pic of me & my 7 yr old son playing basketball at an event at his school. He was shooting hoops to raise money for the American Heart Assoc., a cause dear to our hearts because he has a heart condition (not-life-threatening). His passion, enthusiasm & ability to help others totally sinks me right into my soul. It's simply magical! That post performed better than 95% of my posts!
Mystique and Passion/Silence and emotion. Seems so contradictory! I don't like social media at all. It feels too fake and fast and wanting too much.
My most successful FB update? I can't tell you. As a Mystic and alert, I find that I am wary of posting anything at all. In the rare event that I do post, I edit my sentence to the tune of a half hour's worth of time (wasted). My solution was to deactivate my account. Any advice??
Facebook update? What did you say? What image did you post? My primary is Passion and Secondary is Innovation. Very similar to yours. To answer your question of: "What was your most Facebook update? What did you say? What image did you post?" I'd say the most engaging posts I have had in the past are the ones where I talk about my relationship with my wife and/or family. I usually have expressive words and creatively come up with imagery that tell the story of our relationship. And usually it has a touch of humor too.