How to move the world

Who will look at the outermost limits of possibility,
and have the courage to see what lies beyond?

Who will second-guess the experts, and create a new answer?

Who will look outside the lines and have the audacity
to envision something bigger, something more?

Will it be you?

We think it could be…

Find out what will get YOU to surpass your biggest goals. Unlock your Fascinate® profile today.

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Recent Posts
Are you motivated by enthusiasm and praise?  Or are you motivated by the threat of negative consequences? In other words… carrot, or stick?   (Me, I’m a carrot person.) People respond in very individual ways to...

The greatest gift you can give is to show someone else their highest value. Up to now, we’ve been looking at you, and your own highest distinct value. Now, let’s look at the people around...

The Fascination Archetypes in The Holiday - A collage featuring character traits and scenes from the movie, including Cameron Diaz, Kate Winslet, Jude Law, and Jack Black.
An international house swap over the holidays, unlikely romances, a heartwarming friendship with a wise neighbor, and so much more! It’s The Holiday—the coziest, most feel-good Christmas movie that somehow makes personal growth look as...

Colorful gift boxes arranged on a white wooden background with text that reads 'The 2024 Fascinating Holiday Gift Guide.'
Holiday shopping can be stressful.  Finding the perfect gift for someone who seems to have it all?  Even harder. But what if you could shop based on their personality—giving a gift that celebrates their distinct...

We all know the story: Ebenezer Scrooge is visited by the Ghosts of Christmas Past, Present, and Yet to Come, who guide him through a journey of transformation. But what if these Ghosts came to...

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You’ve probably seen that bright green album cover everywhere by now. Maybe you’ve heard your kids blasting the tracks, or you’ve had the song “360” on repeat the entire summer because, let’s be real, it’s...

Crafting messages that captivate and engage doesn’t have to be complicated. When you understand your primary Fascination Advantage, you can tailor your communication to reflect your natural abilities. Each Advantage offers a unique approach to...

Why do some teams get extraordinary results, while others struggle just to finish mundane tasks? Why do certain teams glide to victory, while others can’t even cross the finish line?  What’s the difference? Here you...

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