Blog Fascinate how the world sees you How To Fascinate Sally Hogshead

Your little zone of genius

| June 11th, 2015

Your DNA is 99.9% the same as everyone else’s.

The teeny, tiny .1% that’s different is your distinct value. It describes the best of how the world sees you, and how you are most likely to rise above and stand out.

It’s your own little zone of genius.

Your most valuable .1%

As much as we like to think that we are all entirely 100% special and unique, we’re not. We’re 99.9% average. And yet, hidden within a vast expanse of genetic monotony, small details have the ability to make us dramatically different. The great news is, you already have this specialty hardwired into your personality.

Your .1% difference reveals how you will be most likely to build a prosperous and fulfilling career.

Instead of trying to “fix” yourself, you can achieve more by just feeding that tiny but extraordinary streak. Don’t change who you are, become more of who you are.

If you’re feeling frustrated by trying to be all things to all people, this is a relief. You can stop trying to be that. Instead of making major changes, you can tweak the parts of your communication that will give you maximum leverage. Find one or two details that distinguish you from other people, and then clearly communicate those details, over and over.

The more that you can identify your .1% difference—your little zone of genius—and apply it in the right places, the more valuable you become.

Discover your little zone of genius in your Fascinate® profile. Log into your account or take the test today to review yours.

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Blog Fascinate how the world sees you How To Fascinate Sally Hogshead

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

28 Comments

← Older Comments

PatriciaMaley on June 22, 2015 at 2:33 pm

optimistic compassion
DarrylReeves on June 20, 2015 at 3:08 am

Empowering Innovative Solutions!
CaryKelley on June 17, 2015 at 12:29 pm

Great article. I need to tweak the parts of my communication that will give me maximum leverage. 🙂
CLP on June 13, 2015 at 11:17 pm

Relentlessly powerful love
DebraSMollohan on June 13, 2015 at 10:43 am

Sally, I always enjoy your posts. I was so glad to hear you speak at MGMA in 2013 and then recently at the Central Exchange 2015 Lyceum, where I did my own FASCINATION ASSESSMENT!. So helpful as I launch a new “fascination work” opportunity! Take care and your work is so helpful! DSM
MarkSeton on June 12, 2015 at 6:42 pm

From completing the Brand Playbook, my unique 1% is that I “inspire savvy resilience”
CameronVine on June 12, 2015 at 4:30 pm

I have infosense, I make information sing and dance.
Judy on June 12, 2015 at 1:52 pm

Ask intelligent questions, then listen carefully. I learn so much and the people I work with appreciate my interest.