Your personal brand is the ultimate differentiator

The more crowded an environment is, the less strengths matter. They become a commodity. What does matter is how you are different and the personal brand you develop around it. What are your natural advantages that make you stand out from the crowd?

Strengths are what you do, but your differences make you unique.

Watch Sally Hogshead explain why you already have your greatest differentiator in the video below.

If you haven’t taken the Fascinate Test, click here to start building your personal brand.

Now use your Fascinate Profile to craft a personal brand to use in all your marketing using Sally’s favorite product, Ultimate Personal Brand Playbook.

FASCINATE YOUR FOLLOWERS WITH THESE TWEETS:

Everyone has strength in a crowded environment, focus on differences. (Click to tweet)

Differences point to who you are, rather than what you do. (Click to tweet)

High-performers focus on one area where they over-deliver. (Click to tweet)

Who you are can’t be copied, cant be replicated, can’t be imitated. (Click to tweet)

Don’t miss a single fascinating tip!

Sign up to receive updates on our latest blog posts, offers, and more.

Blog post email and popup form

This field is for validation purposes and should be left unchanged.

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Recent Posts

Are you motivated by enthusiasm and praise?  Or are you motivated by the threat of negative consequences? In other words… carrot, or stick?   (Me, I’m a carrot person.) People respond in very individual ways to...

The greatest gift you can give is to show someone else their highest value. Up to now, we’ve been looking at you, and your own highest distinct value. Now, let’s look at the people around...

The Fascination Archetypes in The Holiday - A collage featuring character traits and scenes from the movie, including Cameron Diaz, Kate Winslet, Jude Law, and Jack Black.
An international house swap over the holidays, unlikely romances, a heartwarming friendship with a wise neighbor, and so much more! It’s The Holiday—the coziest, most feel-good Christmas movie that somehow makes personal growth look as...

Colorful gift boxes arranged on a white wooden background with text that reads 'The 2024 Fascinating Holiday Gift Guide.'
Holiday shopping can be stressful.  Finding the perfect gift for someone who seems to have it all?  Even harder. But what if you could shop based on their personality—giving a gift that celebrates their distinct...

We all know the story: Ebenezer Scrooge is visited by the Ghosts of Christmas Past, Present, and Yet to Come, who guide him through a journey of transformation. But what if these Ghosts came to...

Related Posts

It’s almost that time of year again…when small-town snowfalls, holiday lights, and unexpected romances fill our screens. Whether you love them or love to laugh at them, Hallmark movies are back in full holiday swing,...

A quick story from the archives… Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of a coaching session with Sally,...

You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key...

Send this to a friend