Your personal brand is the ultimate differentiator

The more crowded an environment is, the less strengths matter. They become a commodity. What does matter is how you are different and the personal brand you develop around it. What are your natural advantages that make you stand out from the crowd?

Strengths are what you do, but your differences make you unique.

Watch Sally Hogshead explain why you already have your greatest differentiator in the video below.

If you haven’t taken the Fascinate Test, click here to start building your personal brand.

Now use your Fascinate Profile to craft a personal brand to use in all your marketing using Sally’s favorite product, Ultimate Personal Brand Playbook.


Everyone has strength in a crowded environment, focus on differences. (Click to tweet)

Differences point to who you are, rather than what you do. (Click to tweet)

High-performers focus on one area where they over-deliver. (Click to tweet)

Who you are can’t be copied, cant be replicated, can’t be imitated. (Click to tweet)

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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