Blog | Fascinate Blog - How To Fascinate

How to apply your Fascination Advantage

In a distracted and competitive world, you must captivate your audience's attention. Every time you write an email, leave a voicemail, or speak up in a meeting or dinner party, you compete with a…

The decade’s most fascinating brand: #MeToo

In October of last year, 13 million stories were shared with just 2 words… #MeToo. In celebration of International Women's Day, and Women's History Month, this is an article I wrote for Inc.com…

5 Surprising Marketing Moves from Tesla that Are Actually Brilliant

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here's how to apply them to your own brand. Not many brands are as fascinating…

Why We Obsess Over Celebrities (And What That Means for Your Brand)

Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we admire? What is it that…

In a world of MSG, be umami: How to be authentically fascinating

How can you be your authentic self and stand out in such a competitive world? You may think you need to be louder, brasher, or more outrageous than the next person to capture attention. But what if…

Double Trouble for Trust: the security blanket becomes a wet blanket

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or out of whack…

Double Trouble for Innovation: Creativity becomes anarchy

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or out of whack…

Your fascination “language”

No matter how you communicate, you must learn how it’s being perceived by others. In order to communicate, you must learn how you communicate. Whether you are soft-spoken or outspoken, you speak a…

Double Trouble for Alert: The Control Freak

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or out of whack…

Double Trouble for Prestige: When arrogance takes over

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or out of whack…