Blog | Fascinate Blog - How To Fascinate

10 Embarrassing mistakes even smart people make over the phone

Ummm... Uhhh... That's what a deadly pause sounds like on the phone. On an important call, stalling or fumbling for words weakens your listener's impression of your confidence and conviction. It's not…

Winning the Lemonade Wars with 3 little words

One blazingly hot summer day, I learned a big lesson. My two sons decided to do a lemonade stand. But instead of setting up the usual table on the sidewalk, they made a game of it. Both kids set out…

How your personal brand impacts revenue

When people are buying your products or services, believe it or not, they’re not necessarily buying that product or service. What they are paying for is a certain type of experience, a certain type of…

Identify the personality of almost anyone

Imagine how much more profitable your business would be if you had a way to "read" your prospective client before you even started to offer your product or services. What if you could predict what…

How to read people (a free guide for teams)

What if you could “read” other people? What if you could predict how a co-worker would make decisions? What if you could predict what they would do… maybe even before they knew it themselves? That…

Your 7 Fascination Advantages

When you add value to your listener, you fascinate them. Fascination is an intense focus. And when you fascinate your clients, or your coworkers, they are focused on you and your message. After a…

How my father gave me life (and 10 years later, saved it)

I regained consciousness to blinding lights on the operating room table. “You’ve been in a bad accident,” the surgeon said. I don’t remember much after that for several days. A few hours earlier, on a…

Anthem in action: Sally coaches a consultant

A quick story from the archives... Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of a coaching session with…

How to WOW in your next virtual meeting

The upside of Zoom meetings: You DON’T have to worry about what you’re wearing from the waist down. (Unless you have a clear glass desk.) But... If you’re unfamiliar with being on camera, you could be…

The Little Recession Playbook: 10 things you need to know right now

You never forget your first recession. Mine was after 9/11. (I literally opened an ad agency on September 10th, 2001.) Next came the 2008 crash. Marketing budgets were slashed. And so was I. Part of…