company branding Topic Results
Why do some teams get extraordinary results, while others struggle just to finish mundane tasks? Why do certain teams glide to victory, while others can’t even cross the finish line? ...
Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here’s how to apply them to your own brand. Not many...
Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below, three...
This article appears on the Fast Casual site written by Shelly Whitehead. Originally posted on October 11th, 2016 Be different. It’s not something you hear a lot. In fact, most...
Do you love the word “FREE” as much as I do? I want to give you a free copy of my new book, Fascinate, with a limited BOGO (buy one,...
Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and...
This article appears in the Monday Morning Manager of The Globe and Mail publication written by Harvey Schachter. Originally posted on June 19th, 2016 Sally Hogshead was working as a...
I’m giving you something I’m sorta kinda maybe not supposed to. It’s a secret excerpt from my new book, Fascinate: How to Make Your Brand Impossible to Resist. Why can...
Yesterday, Fascinate officially went on sale. Yay! Within a few hours, Amazon had already sold out. You’re awesome… but maybe too much so? You just out-smarted Amazon. I’m incredibly grateful...
Weird question: Could you ever imagine buying dinosaur food? How about the world’s most expensive dinosaur food? (Sounds crazy, right?) Here’s a LITTLE video with a BIG lesson about how...

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