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What high-performing teams do differently

Why do some teams get extraordinary results, while others struggle just to finish mundane tasks? Why do certain teams glide to victory, while others can’t even cross the finish... read more →
  • Sally Hogshead
  • Blog, company branding, Fascinate, How To Fascinate, Sally Hogshead, Workplace problems

5 Surprising Marketing Moves From Elon Musk That Are Actually Brilliant

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here's how to apply them to your own brand. Not... read more →
  • Sally Hogshead
  • Blog, company branding, game-changing, High performers, Leadership confidence, Marketing
Discover How You Fascinate

How to protect your most innovative ideas

Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below,... read more →
  • Sally Hogshead
  • Blog, brand identity, Business meeting leadership, company branding, Fascinate, game-changing, High performers, Leadership confidence, Meetings, sell

Fast Casual Summit: Why being different is better for your brand

This article appears on the Fast Casual site written by Shelly Whitehead. Originally posted on October 11th, 2016 Be different. It's not something you hear a lot. In fact,... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Sally Hogshead

Build Your Brand with 'Fascination'

Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, personality types, Uncategorized

How fascination is a brand’s trump card

This article appears in the Monday Morning Manager of The Globe and Mail publication written by Harvey Schachter. Originally posted on June 19th, 2016 Sally Hogshead was working as a... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Uncategorized

Fascinate, Revised and Updated: Your free excerpt

I’m giving you something I’m sorta kinda maybe not supposed to. It’s a secret excerpt from my new book, Fascinate: How to Make Your Brand Impossible to Resist. Why can... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead

Is Fascinate a little TOO fascinating?

Yesterday, Fascinate officially went on sale. Yay! Within a few hours, Amazon had already sold out. You’re awesome… but maybe too much so? You just out-smarted Amazon. I’m incredibly grateful... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead, Uncategorized

How to fascinate with Innovation

Weird question: Could you ever imagine buying dinosaur food? How about the world’s most expensive dinosaur food? (Sounds crazy, right?) Here’s a LITTLE video with a BIG lesson about how... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead, Uncategorized

9 instant inspirations for writing to fascinate

Okay. I’ll be honest. This sentence isn’t great. Neither is this sentence. Why? Because I have writer’s block. Every author needs inspiration. Including you. You might not think of yourself... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead
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