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Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t... read more →
  • Sally Hogshead
  • Blog, brand identity, creativity, Different is better than better, Fascinate, game-changing, Marketing, Sally Hogshead, Travel Tips

How to start a cult for fun and profit

Okay, you don’t actually want to start a cult.  But how could your brand skyrocket engagement with your community?  Committed fans help fuel your mission⎯ whether that mission is to... read more →
  • Team Fascinate
  • big idea, brand identity, Different is better than better, Fascinate, game-changing, Marketing

5 Tips for selling a radically creative idea to conservative clients

In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to... read more →
  • Sally Hogshead
  • big idea, Blog, Business meeting leadership, Confidence, Fascinate, game-changing, Marketing, Meetings, sell

Winning the Lemonade Wars with 3 little words

One blazingly hot summer day, I learned a big lesson. My two sons decided to do a lemonade stand. But instead of setting up the usual table on the... read more →
  • Sally Hogshead
  • Blog, Fascinate, Marketing

How to get noticed in a sea of 467 million

You know those notifications you get from LinkedIn? The ones that tell you, “Hey! Someone’s looking at you!" No matter how often it happens, I still get a little... read more →
  • Sally Hogshead
  • Blog, Confidence, job search, Marketing, personal brand, Personal brand statement, Personality Test

5 Surprising Marketing Moves from Tesla that Are Actually Brilliant

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here's how to apply them to your own brand. Not... read more →
  • Sally Hogshead
  • Blog, company branding, game-changing, High performers, Leadership confidence, Marketing

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  • How to start a cult for fun and profit
  • How to know if your job is energizing (or just draining you)
  • Five ways to know you're adding value
  • Stand out or don't bother








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How to fascinate

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