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Ever wondered how some brands keep their audience always on their toes, eager for more? The rollout of Taylor Swift’s New Album: The Tortured Poets Department has been full of...
Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t have the...
Okay, you don’t actually want to start a cult. But how could your brand skyrocket engagement with your community? Committed fans help fuel your mission⎯ whether that mission is to...
In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get...
One blazingly hot summer day, I learned a big lesson. My two sons decided to do a lemonade stand. But instead of setting up the usual table on the sidewalk,...
You know those notifications you get from LinkedIn? The ones that tell you, “Hey! Someone’s looking at you!” No matter how often it happens, I still get a little rush...
Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here’s how to apply them to your own brand. Not many...
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