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5 Tips for selling a radically creative idea to conservative clients

In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to... read more →
  • Sally Hogshead
  • big idea, Blog, Business meeting leadership, Confidence, Fascinate, game-changing, Marketing, Meetings, sell

Winning the Lemonade Wars with 3 little words

One blazingly hot summer day, I learned a big lesson. My two sons decided to do a lemonade stand. But instead of setting up the usual table on the... read more →
  • Sally Hogshead
  • Blog, Fascinate, Marketing

How to get noticed in a sea of 467 million

You know those notifications you get from LinkedIn? The ones that tell you, “Hey! Someone’s looking at you!" No matter how often it happens, I still get a little... read more →
  • Sally Hogshead
  • Blog, Confidence, job search, Marketing, personal brand, Personal brand statement, Personality Test

5 Surprising Marketing Moves From Elon Musk That Are Actually Brilliant

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here's how to apply them to your own brand. Not... read more →
  • Sally Hogshead
  • Blog, company branding, game-changing, High performers, Leadership confidence, Marketing

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