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5 Tips for selling a radically creative idea to conservative clients

In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to... read more →
  • Sally Hogshead
  • big idea, Blog, Business meeting leadership, Confidence, Fascinate, game-changing, Marketing, Meetings, sell

10 Embarrassing mistakes even smart people make over the phone

Ummm... Uhhh... That's what a deadly pause sounds like on the phone. On an important call, stalling or fumbling for words weakens your listener's impression of your confidence and... read more →
  • Sally Hogshead
  • Blog, Business meeting leadership, clarity, Confidence, Fascinate, Meetings, sell

How to crank out a fascinating idea in 60 seconds or less

A trickle of sweat rolls down your cheek. Your mind starts freaking out. The adrenaline surges into turbocharge mode. You need an idea, pronto. The pressure to come up... read more →
  • Sally Hogshead
  • big idea, Blog, Meetings
Discover How You Fascinate

How to protect your most innovative ideas

Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below,... read more →
  • Sally Hogshead
  • Blog, brand identity, Business meeting leadership, company branding, Fascinate, game-changing, High performers, Leadership confidence, Meetings, sell

7 Ways to turn any meeting into a fascinating experience

In a crowded, busy, distracted world… how can you design an experience that your audience will never forget? How can you inspire even the most jaded audiences? It’s tough to... read more →
  • Sally Hogshead
  • big idea, Blog, Fascinate, Meetings

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How to fascinate

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