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Science Explains Obsession With the Kardashians, Oprah, and Elon Musk (and How Your Business Can Use It)

Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we... read more →
  • Sally Hogshead
  • Blog, brand identity, Confidence, High performers, How To Fascinate, personal brand, Personality archetypes, personality types

In a world of MSG, be umami: How to be authentically fascinating

How can you be your authentic self and stand out in such a competitive world? You may think you need to be louder, brasher, or more outrageous than the... read more →
  • Sally Hogshead
  • Blog, Confidence, Fascinate, how the world sees you, personal brand, Personality archetypes
The Imperial

Double Trouble for Prestige: When arrogance takes over

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality archetypes, Personality Profile, personality types
Fascinate Matrix Double Troubles

Your personality's dark side: Double Troubles

  Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed,... read more →
  • Sally Hogshead
  • Blog, how the world sees you, How To Fascinate, Personality archetypes, Personality Profile, Personality Test, personality types

Three things brands can teach you

Listen to Sally Hogshead explain how to build your own personal brand based on her experience in advertising. Global brands recognize that differences matter more than strengths. How can this... read more →
  • Sally Hogshead
  • Blog, Personal Branding Freebies, Personality archetypes

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How to fascinate

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