Fascinate Blog - How To Fascinate

Don’t be human spam: Using your personal brand

What's the difference between someone who adds value and someone who takes up space? Watch Sally Hogshead describe how to not be spam, and add value. TWEETABLES: When you're adding value, people want…

Words that can change your life

It happened 5 years ago, on a winter morning. My husband and I walked past Barnes & Noble on 5th Avenue in NYC. He said to me... “Imagine your book cover right there, in that window.” At the time, I…

How to get a FREE copy of my new book, Fascinate

Do you love the word “FREE” as much as I do? I want to give you a free copy of my new book, Fascinate, with a limited BOGO (buy one, get one). I’ll show you how to BOGO, in this zesty video. Here’s…

Do These Personality Pairings Create Tension on Your Team?

Imagine a team of seven. They are all about as different as seven people can be. Using the Fascination Advantage System, let's see how they communicate and identify how they excel. Power personality…

7 Ways to fascinate in your meetings

Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you realize... ...everyone is fascinated. They’re listening to…

Build Your Brand with ‘Fascination’

Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and they will stay more…

How fascination is a brand’s trump card

This article appears in the Monday Morning Manager of The Globe and Mail publication written by Harvey Schachter. Originally posted on June 19th, 2016 Sally Hogshead was working as a creative director…

Orlando pain, from a mother

I’m not a news anchor or politician or therapist. I'm not qualified to report on why this horrific Orlando shooting happened, or what to do about it. I’m just a mother whose family lives here in…

21 juicy ideas for fascinating content

Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content. (Many people do…

Personal Brand Statement Examples

Just like how brands have slogans that immediately define their value, your personal brand can also describe itself. What words immediately convey your value? If you're having some trouble finding…