Click images to tweet!Stand out by focusing on your differences You do not have to be perfect at everything, but you do have to be extraordinary at something. Successful brands distinguish themselves from the competition, often with only a mere sliver of a competitive difference. Similarly, you must distill your little zone of genius into just a few words, summarizing your key benefits. These words will become your Anthem—the tagline for your personality. In a distracted, competitive, and commoditized world, people don’t have time to read a wordy letter or sit through a drawn-out presentation. That’s why, with just two or three words, your Anthem is the perfect way to communicate what makes you extraordinary. You’ve probably struggled in the past, trying to find the exact words to describe yourself. Most of us do. It’s easy to feel paralyzed when pressured to find the perfect words. To make it easy for you to communicate your highest and best value, I've given you the words and phrases to illustrate who you are, at your best, inside your Fascination Advantage report. And to create your Anthem, the tagline for your personality, you can rely on the step by step instructions inside the One-Hour Personal Brand™ strategy kit. The formula inside this kit is the same one I used with Mini Cooper, Godiva, BMW, Coca-Cola, Cole Haans, and many others, but applied to your personality. It will help you craft an Anthem in just 60 minutes or less. Guaranteed. Your Anthem is immediate shorthand for how your personality is primed to add value. It is the heart of a strong first impression, and lasting loyalty. It’s a shortcut to maximizing your influence. You can apply your Anthem to update your social media profiles. Reinforce why you deserve a promotion. Fill out a job application. Introduce yourself in a way that makes listeners eager to hear what you’ll tell them next. On a higher level, your Anthem can steer your entire career, and your life. With an Anthem as your tagline, you’ll become more valuable and more fascinating by being exactly who you already are. TWEETABLE BITS: To stand out, you need a tagline for your personality. Here’s why » via @SallyHogshead (Tweet this!) You’re already extraordinary at something. Find out what it is » via @SallyHogshead (Tweet this!) Your Anthem is what makes you extraordinary. Here’s why » via @SallyHogshead (Tweet this!) TELL US IN THE COMMENTS: What’s your Anthem, or tagline for your personality? What makes you extraordinary?