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Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t... read more →
  • Sally Hogshead
  • Blog, brand identity, creativity, Different is better than better, Fascinate, game-changing, Marketing, Sally Hogshead, Travel Tips

How to start a cult for fun and profit

Okay, you don’t actually want to start a cult.  But how could your brand skyrocket engagement with your community?  Committed fans help fuel your mission⎯ whether that mission is to... read more →
  • Team Fascinate
  • big idea, brand identity, Different is better than better, Fascinate, game-changing, Marketing

5 Tips for selling a radically creative idea to conservative clients

In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to... read more →
  • Sally Hogshead
  • big idea, Blog, Business meeting leadership, Confidence, Fascinate, game-changing, Marketing, Meetings, sell

How to sell a fascinating idea

Ever had a game-changing idea… …but nobody saw the potential? Did your idea ever actually come to life? Or did it just sit on the shelf, feeling sad and increasingly... read more →
  • Sally Hogshead
  • big idea, Blog, game-changing, sell

Your most extraordinary .1%

You probably already know your most attractive feature… Maybe it’s your warm smile, wavy hair, or that mischievous glint in your eye. You probably already know how to dress... read more →
  • Sally Hogshead
  • Blog, Fascinate, game-changing, how the world sees you, How To Fascinate, personal brand, Sally Hogshead

The decade’s most fascinating brand: #MeToo

In October of last year, 13 million stories were shared with just 2 words… #MeToo. In celebration of International Women's Day, and Women's History Month, this is an... read more →
  • Sally Hogshead
  • Blog, Confidence, game-changing, Leadership confidence, Sally Hogshead

5 Surprising Marketing Moves from Tesla that Are Actually Brilliant

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here's how to apply them to your own brand. Not... read more →
  • Sally Hogshead
  • Blog, company branding, game-changing, High performers, Leadership confidence, Marketing
The Old Guard

Double Trouble for Trust: the security blanket becomes a wet blanket

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, Fascinate, game-changing, How To Fascinate, Workplace problems
The Anarchy

Double Trouble for Innovation: Creativity becomes anarchy

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, brand identity, Confidence, Fascinate, game-changing, how the world sees you, Personality Test
Discover How You Fascinate

How to protect your most innovative ideas

Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below,... read more →
  • Sally Hogshead
  • Blog, brand identity, Business meeting leadership, company branding, Fascinate, game-changing, High performers, Leadership confidence, Meetings, sell
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  • How to start a cult for fun and profit
  • How to know if your job is energizing (or just draining you)
  • Five ways to know you're adding value
  • Stand out or don't bother








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How to fascinate

Your hidden talents, your highest worth, your unrealized potential - the best parts of you might not have been obvious to you before. But now they can be. And with that knowledge, you can use your Fascination Advantages to grow your life, your team and your career.


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