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Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t have the...
Okay, you don’t actually want to start a cult. But how could your brand skyrocket engagement with your community? Committed fans help fuel your mission⎯ whether that mission is to...
In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it’s easy to get...
Ever had a game-changing idea… …but nobody saw the potential? Did your idea ever actually come to life? Or did it just sit on the shelf, feeling sad and increasingly...
You probably already know your most attractive feature… Maybe it’s your warm smile, wavy hair, or that mischievous glint in your eye. You probably already know how to dress in...
In October of last year, 13 million stories were shared with just 2 words… #MeToo. In celebration of International Women’s Day, and Women’s History Month, this is an article I...
Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here’s how to apply them to your own brand. Not many...
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or...
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or...
Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below, three...
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