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The Zombie Candy Experiment:
How to create a fascinating experience

Trick-or-treating is fascinating, right? The costumes… the decorations… the scary moist clump of smashed Tootsie rolls that somehow always clump together by the end of the night. But… how could... read more →
  • Sally Hogshead
  • Blog, Personality Test

Your #1 threat to standing out: distraction

It’s not enough to be the world’s best if no one realizes you’re there. In the battle to make a memorable impression, our talents and skills are hopelessly lost... read more →
  • Sally Hogshead
  • Blog, Fascinate, Personality Test, Sally Hogshead

The neuroscience behind infatuation: 7 weird ways your brain loves to be fascinated

Ever been head-over-heels in love? Yes? Then you know the experience of infatuation. As it turns out, there's science behind that lovesick feeling. When you fascinate someone, you have... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, Love, Personality Test, Seasonal

How to get noticed in a sea of 467 million

You know those notifications you get from LinkedIn? The ones that tell you, “Hey! Someone’s looking at you!" No matter how often it happens, I still get a little... read more →
  • Sally Hogshead
  • Blog, Confidence, job search, Marketing, personal brand, Personal brand statement, Personality Test

How to apply your Fascination Advantage

In a distracted and competitive world, you must captivate your audience's attention. Every time you write an email, leave a voicemail, or speak up in a meeting or... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, personal brand, Personal brand statement, Personality Profile, Personality Test
The Anarchy

Double Trouble for Innovation: Creativity becomes anarchy

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, brand identity, Confidence, Fascinate, game-changing, how the world sees you, Personality Test
The Control Freak

Double Trouble for Alert: The Control Freak

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, Confidence, how the world sees you, How To Fascinate, Personality Test, personality types
The Deadbolt

Double Trouble for Mystique: Closing off communication

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, Personality Profile, Personality Test
The Drama

Double Trouble for Passion: Drama, drama, drama!

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, personal brand, Personality Test
Fascinate Matrix Double Troubles

Your personality's dark side: Double Troubles

  Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed,... read more →
  • Sally Hogshead
  • Blog, how the world sees you, How To Fascinate, Personality archetypes, Personality Profile, Personality Test, personality types
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How to fascinate

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