Can you have too much of a good thing? If all the members of your group share a very high concentration of one Primary Advantage, problems can arise.... read more →
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Mystique personalities fascinate others with their unusual ability to filter what they communicate. They thoughtfully edit their ideas and opinions, selectively choosing what to reveal and... read more →
Garnering respect and maintaining loyalty through dependability, Trust personalities provide normalcy and comfort in chaotic environments. They carefully pay attention to detail, reinforcing consistency between expectations they... read more →
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Power personalities are natural leaders who are driven to identify goals and attain them. Notoriously high achievers, they are self-assured individuals, who earn the respect of... read more →
Passion personalities rapidly make emotional connections with others, especially customers and co-workers. They are approachable, and, even in positions of authority, are known for an unintimidating... read more →
Innovation personalities are unconventional thinkers who can generate ideas that earn attention. By strategically applying their talent for creativity, they quickly solve problems with fresh and... read more →
How do other people describe you? More to the point – how do they RAVE about you? I spent the first half of my career writing ads for some of... read more →
It happened 5 years ago, on a winter morning. My husband and I walked past Barnes & Noble on 5th Avenue in NYC. He said to me... “Imagine your book... read more →