A quick story from the archives... Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt... read more →
The upside of Zoom meetings: You DON’T have to worry about what you’re wearing from the waist down. (Unless you have a clear glass desk.) But... If you’re unfamiliar... read more →
You never forget your first recession. Mine was after 9/11. (I literally opened an ad agency on September 10th, 2001.) Next came the 2008 crash. Marketing budgets were slashed. And... read more →
One day, when my kids were young, they were all having a bad day. Nothing made them happy. So I asked them to make a list of ways to make... read more →
Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the... read more →
Do you know a woman who underestimates herself? A woman who has no idea how amazing she is... whose heart is open to criticism? The world doesn’t know how to... read more →
Think for a minute... What’s your LEAST favorite type of communication? For example, do you dislike networking events? Or speaking in front of a crowd? Or explaining the same exact... read more →
The greatest gift you can give is to show someone else their highest value. Up to now, we’ve been looking at you, and your own highest distinct value. Now,... read more →
Do you love Super Bowl commercials as much as I do? I’ve had the delight of being on national TV six times for segments about Super Bowl commercials. Super Bowl... read more →
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you... read more →