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6 fascinating communication tips from Super Bowl commercials

A note from Sally: As I type this for you, I’m preparing for my next interview about Super Bowl ads. (Woohoo!) Looking back on my previous national appearances,  here's... read more →
  • Sally Hogshead
  • Blog, brand identity, Fascinate, Sally Hogshead

Science Explains Obsession With the Kardashians, Oprah, and Elon Musk (and How Your Business Can Use It)

Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we... read more →
  • Sally Hogshead
  • Blog, brand identity, Confidence, High performers, How To Fascinate, personal brand, Personality archetypes, personality types
The Anarchy

Double Trouble for Innovation: Creativity becomes anarchy

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, brand identity, Confidence, Fascinate, game-changing, how the world sees you, Personality Test
Discover How You Fascinate

How to protect your most innovative ideas

Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below,... read more →
  • Sally Hogshead
  • Blog, brand identity, Business meeting leadership, company branding, Fascinate, game-changing, High performers, Leadership confidence, Meetings, sell
Discover How You Fascinate

Elon Musk's response to devastated Puerto Rico was a genius lesson in branding

"When I was in college, I wanted to be involved in things that would change the world." Elon Musk may have said those words decades ago, but perhaps never... read more →
  • Sally Hogshead
  • Blog, brand identity, game-changing, sell

Fast Casual Summit: Why being different is better for your brand

This article appears on the Fast Casual site written by Shelly Whitehead. Originally posted on October 11th, 2016 Be different. It's not something you hear a lot. In fact,... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Sally Hogshead

Build Your Brand with 'Fascination'

Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, personality types, Uncategorized

How fascination is a brand’s trump card

This article appears in the Monday Morning Manager of The Globe and Mail publication written by Harvey Schachter. Originally posted on June 19th, 2016 Sally Hogshead was working as a... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Uncategorized

Fascinate, Revised and Updated: Your free excerpt

I’m giving you something I’m sorta kinda maybe not supposed to. It’s a secret excerpt from my new book, Fascinate: How to Make Your Brand Impossible to Resist. Why can... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead

Is Fascinate a little TOO fascinating?

Yesterday, Fascinate officially went on sale. Yay! Within a few hours, Amazon had already sold out. You’re awesome… but maybe too much so? You just out-smarted Amazon. I’m incredibly grateful... read more →
  • Sally Hogshead
  • Blog, brand identity, company branding, Fascinate, Sally Hogshead, Uncategorized
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How to fascinate

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