brand identity Topic Results
The room hummed, filled to capacity with director-level executives, buzzing with a combination of caffeine and curiosity. I was leading a keynote at the global headquarters of a Fortune 100...
A quick story from the archives… Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of...
Do you know a woman who underestimates herself? A woman who has no idea how amazing she is… whose heart is open to criticism? The world doesn’t know how to...
Do you love Super Bowl commercials as much as I do? I’ve had the delight of being on national TV six times for segments about Super Bowl commercials. Super Bowl...
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you realize…...
A note from Sally: As I type this for you, I’m preparing for my next interview about Super Bowl ads. (Woohoo!) Looking back on my previous national appearances, here’s a...
Neuroscience explains why we’re fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we admire?...
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or...
Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below, three...
“When I was in college, I wanted to be involved in things that would change the world.” Elon Musk may have said those words decades ago, but perhaps never in...
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