brand identity Topic Results
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you realize…...
A note from Sally: As I type this for you, I’m preparing for my next interview about Super Bowl ads. (Woohoo!) Looking back on my previous national appearances, here’s a...
Neuroscience explains why we’re fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we admire?...
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or...
Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below, three...
“When I was in college, I wanted to be involved in things that would change the world.” Elon Musk may have said those words decades ago, but perhaps never in...
This article appears on the Fast Casual site written by Shelly Whitehead. Originally posted on October 11th, 2016 Be different. It’s not something you hear a lot. In fact, most...
Do you love the word “FREE” as much as I do? I want to give you a free copy of my new book, Fascinate, with a limited BOGO (buy one,...
Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and...
This article appears in the Monday Morning Manager of The Globe and Mail publication written by Harvey Schachter. Originally posted on June 19th, 2016 Sally Hogshead was working as a...
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