brand identity Topic Results
This article appears on the Fast Casual site written by Shelly Whitehead. Originally posted on October 11th, 2016 Be different. It’s not something you hear a lot. In fact, most...
Do you love the word “FREE” as much as I do? I want to give you a free copy of my new book, Fascinate, with a limited BOGO (buy one,...
Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and...
This article appears in the Monday Morning Manager of The Globe and Mail publication written by Harvey Schachter. Originally posted on June 19th, 2016 Sally Hogshead was working as a...
I’m giving you something I’m sorta kinda maybe not supposed to. It’s a secret excerpt from my new book, Fascinate: How to Make Your Brand Impossible to Resist. Why can...
Yesterday, Fascinate officially went on sale. Yay! Within a few hours, Amazon had already sold out. You’re awesome… but maybe too much so? You just out-smarted Amazon. I’m incredibly grateful...
Weird question: Could you ever imagine buying dinosaur food? How about the world’s most expensive dinosaur food? (Sounds crazy, right?) Here’s a LITTLE video with a BIG lesson about how...
Okay. I’ll be honest. This sentence isn’t great. Neither is this sentence. Why? Because I have writer’s block. Every author needs inspiration. Including you. You might not think of yourself...
They’re here! The galleys for my book, FASCINATE! Do you know what a “galley” is? A galley is an advanced reader’s edition of a book, printed only once. Ever. Galleys...
I had a magical customer experience. My son Asher had minor surgery. Everything turned out just fine, but ahead of time he was a little nervous. Specifically, he was concerned...
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