A quick story from the archives... Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt... read more →
Fun fact: Santa is the world’s 2nd most recognizable character, right after Mickey Mouse. (Go Santa!) Just for fun, what if we updated Santa’s personal brand for 2020, with... read more →
You know those notifications you get from LinkedIn? The ones that tell you, “Hey! Someone’s looking at you!" No matter how often it happens, I still get a little... read more →
In a distracted and competitive world, you must captivate your audience's attention. Every time you write an email, leave a voicemail, or speak up in a meeting or... read more →
You only have 9-seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your... read more →
Just like how brands have slogans that immediately define their value, your personal brand can also describe itself. What words immediately convey your value? If you're having some trouble finding... read more →
A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work... read more →