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Ummm… Uhhh… That’s what a deadly pause sounds like on the phone. On an important call, stalling or fumbling for words weakens your listener’s impression of your confidence and conviction....
One blazingly hot summer day, I learned a big lesson. My two sons decided to do a lemonade stand. But instead of setting up the usual table on the sidewalk,...
When people are buying your products or services, believe it or not, they’re not necessarily buying that product or service. What they are paying for is a certain type of...
Imagine how much more profitable your business would be if you had a way to “read” your prospective client before you even started to offer your product or services. What...
What if you could “read” other people? What if you could predict how a co-worker would make decisions? What if you could predict what they would do… maybe even before...
When you add value to your listener, you fascinate them. Fascination is an intense focus. And when you fascinate your clients, or your coworkers, they are focused on you and...
I regained consciousness to blinding lights on the operating room table. “You’ve been in a bad accident,” the surgeon said. I don’t remember much after that for several days. A...
A quick story from the archives… Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of...
The upside of Zoom meetings: You DON’T have to worry about what you’re wearing from the waist down. (Unless you have a clear glass desk.) But… If you’re unfamiliar with...
You never forget your first recession. Mine was after 9/11. (I literally opened an ad agency on September 10th, 2001.) Next came the 2008 crash. Marketing budgets were slashed. And...
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