Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the... read more →
You probably already know your most attractive feature… Maybe it’s your smile, or your eyes, or your wavy hair. And you probably already know how to emphasize your most... read more →
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you... read more →
We grew up with a myth. The myth says: Work hard to be “better.” Better than everyone else. Better than the other students in our classroom. In your career,... read more →
Your level of influence as a professional will be measured by your ability to get others to listen and take action. Your level of influence can be measured. And, it... read more →
Legendary singer Bruce Springsteen wouldn’t be quite as fascinating without his gravelly-voice. So just in case he got laryngitis…he insured his voice for $6 million. Liberace and Rolling Stone guitarist... read more →
A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work... read more →
What if you could “read” other people? What if you could predict how a co-worker would make decisions? What if you could predict what they would do… maybe even... read more →
As the marketplace becomes more crowded, Advantages become more valuable than strengths. As the world becomes more distracted, branding becomes more important than psychology… Advantages, not strengths. Branding, not psychology. We... read more →
Here are five ways to be more fascinating when you’re doing one-on-one sales: In person, over the phone – any time you need to harness those first nine seconds Ask... read more →