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Your most extraordinary .1%

You probably already know your most attractive feature… Maybe it’s your warm smile, wavy hair, or that mischievous glint in your eye. You probably already know how to dress... read more →
  • Sally Hogshead
  • Blog, Fascinate, game-changing, how the world sees you, How To Fascinate, personal brand, Sally Hogshead

7 fascinating topics for your holiday dinner

Happy almost-Thanksgiving! Want to make your Thanksgiving conversation a little more… fascinating? Here come the 7 Advantages to your rescue. Just for fun, we created this simple guide to... read more →
  • Sally Hogshead
  • 7 Ways, Blog, Family Traditions, Fascinate, Holiday, personal brand, personality types, Sally Hogshead, Thanksgiving
Celebrity Matrix

Which celebrities share your communication style?

Whether real or fictional, we have certain expectations when it comes to a famous person's brand. Although we may not know them personally, we have a basic understanding of who they... read more →
  • Sally Hogshead
  • 2015, Blog, Fascinate, How To Fascinate, personal brand, Sally Hogshead

How to get noticed in a sea of 467 million

You know those notifications you get from LinkedIn? The ones that tell you, “Hey! Someone’s looking at you!" No matter how often it happens, I still get a little... read more →
  • Sally Hogshead
  • Blog, Confidence, job search, Marketing, personal brand, Personal brand statement, Personality Test

How to apply your Fascination Advantage

In a distracted and competitive world, you must captivate your audience's attention. Every time you write an email, leave a voicemail, or speak up in a meeting or... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, personal brand, Personal brand statement, Personality Profile, Personality Test

Science Explains Obsession With the Kardashians, Oprah, and Elon Musk (and How Your Business Can Use It)

Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we... read more →
  • Sally Hogshead
  • Blog, brand identity, Confidence, High performers, How To Fascinate, personal brand, Personality archetypes, personality types

In a world of MSG, be umami: How to be authentically fascinating

How can you be your authentic self and stand out in such a competitive world? You may think you need to be louder, brasher, or more outrageous than the... read more →
  • Sally Hogshead
  • Blog, Confidence, Fascinate, how the world sees you, personal brand, Personality archetypes
The Drama

Double Trouble for Passion: Drama, drama, drama!

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
  • Sally Hogshead
  • Blog, personal brand, Personality Test

Your 6 crucial communication traits

What exactly makes people like you? Or respect you? Or pay more to work with you? It’s simple: You need to become so essential that you’re irreplaceable. Once you’re distinct... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, personal brand, Sally Hogshead

3 key words to describe YOU, at your most fascinating

How do other people describe you? More to the point – how do they RAVE about you? I spent the first half of my career writing ads for some of... read more →
  • Sally Hogshead
  • Blog, personal brand, Personality Test
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  • An introvert’s guide to feeling more fascinating
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How to fascinate

Your hidden talents, your highest worth, your unrealized potential - the best parts of you might not have been obvious to you before. But now they can be. And with that knowledge, you can use your Fascination Advantages to grow your life, your team and your career.


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