When you unlock your Fascinate® Archetype, you discover your most valuable communication traits and how to use those in every interaction, so that people remember you, want to buy from,... read more →
When people are buying your products or services, believe it or not, they’re not necessarily buying that product or service. What they are paying for is a certain type of... read more →
You only have 9-seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your... read more →
Creativity is a fickle mistress. Especially when creating content. Sometimes, the words flow as fast as the coffee. Other times, well, not so much. It’s easy to create boring content.... read more →
In a competitive environment the most fascinating option always wins. If you don't have the biggest budget you have a choice. Be fascinating, or outspend the competition. But what's the... read more →
The more crowded an environment is, the less strengths matter. They become a commodity. What does matter is how you are different and the personal brand you develop around it.... read more →
In some situations, you shine. You’re inspired, confident, and in the groove. Those moments highlight YOU, at your best. But then, in other situations... well, it's not so good.... read more →
Expand your reach with strategic social media. Find out what’s going on in someone’s world, what they’re thinking about, and build a connection by supporting them. Here’s how to construct... read more →
You have a few key qualities that make you irresistible. But they might not be the qualities you’d think they are.) These qualities are why people like you, listen to... read more →
Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the... read more →