As the marketplace becomes more crowded, Advantages become more valuable than strengths. As the world becomes more distracted, branding becomes more important than psychology… Advantages, not strengths. Branding, not psychology. We... read more →
Here are five ways to be more fascinating when you’re doing one-on-one sales: In person, over the phone – any time you need to harness those first nine seconds Ask... read more →
We’ve all been there… Struggling to find the right words to describe how we add value. You need your marketing to sell your ideas and your ability to solve... read more →
Curious to know what people are saying about How the World Sees You? Check out these blog posts, interviews and podcasts to find out why you should pick up... read more →
This is an excerpt on the Passion Advantage, from best-selling book, How The World Sees You. To get a thorough look into what makes these personalities tick, how they contribute in... read more →
* This article was originally published at www.Entrepreneur.com, written by Laura Entis “You don’t want to change who you are,” Sally Hogshead tells a rapt audience at the C-Suite... read more →
Let’s say you think you’re funny. As far as you’re concerned, a sense of humor is one of your best traits. There’s just one problem: Nobody else thinks you’re funny.... read more →
After college, I discovered the field of advertising and instantly fell head over heels. My personality felt custom-built for this profession: the creativity, the hallway brainstorming, the opportunity to create... read more →
Recently one of our associates asked a question: “I need to hire a new assistant. How do I know who I should hire?” You’ve probably dealt with this same question... read more →
What kind of impression do you make? Do people remember you, and want to connect with you? Or will your business card become just a piece of clutter? Your... read more →