After college, I discovered the field of advertising and instantly fell head over heels. My personality felt custom-built for this profession: the creativity, the hallway brainstorming, the opportunity to create... read more →
Recently one of our associates asked a question: “I need to hire a new assistant. How do I know who I should hire?” You’ve probably dealt with this same question... read more →
What kind of impression do you make? Do people remember you, and want to connect with you? Or will your business card become just a piece of clutter? Your... read more →
In certain situations, personalities with Mystique have a certain advantage. They think before speaking. They observe. They watch. Mystique is the language of listening. These communicators edit what they say,... read more →
Spam is usually something that clutters our inboxes with ads for fake Rolex watches. But the principles of spam apply to ALL communication: every meeting, every phone call, every comment... read more →
You are already fascinating. That’s a fact. But, are you allowing your natural, authentic personality to shine through on social media? Hmm. Maybe not. A lot of fascinating people... read more →
Let’s say that you think you’re funny. As far as you’re concerned, a sense of humor is one of your core strengths. There’s just one problem: Nobody else thinks... read more →
Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If... read more →