After college, I discovered the field of advertising and instantly fell head over heels. My personality felt custom-built for this profession: the creativity, the hallway brainstorming, the opportunity to create... read more →
Recently one of our associates asked a question: “I need to hire a new assistant. How do I know who I should hire?” You’ve probably dealt with this same question... read more →
Your personality has 3 top qualities. These 3 words describe what makes you different. They summarize how you are most likely to add value. This is what makes you fascinating... read more →
In certain situations, personalities with Mystique have a certain advantage. They think before speaking. They observe. They watch. Mystique is the language of listening. These communicators edit what they say,... read more →
Spam is usually something that clutters our inboxes with ads for fake Rolex watches. But the principles of spam apply to ALL communication: every meeting, every phone call, every comment... read more →
True story… The moment I walked on stage for a recent big speech, my microphone died. No sound. Yikes. How can you over-deliver for your client if the audience can’t... read more →
You’ve probably experienced that tense moment when conflict arises… when furious glances dart across the conference table, or screaming matches erupt in the hallway. (Awkward!) Yet, conflict can be a... read more →
We’ve all had that cringe-worthy board room feeling. Your heart is pounding. Your palms are clammy and your mouth is dry. It’s time to pitch your big idea, and... read more →
Have you ever experienced love at first sight? You were enamored. You were captivated. You hung on every word, and everything about him or her was wonderful. Everyone who came... read more →
You know this feeling... It’s when you’re reading a book, and you’re so consumed that you don’t notice time going by because you’re so immersed. When researchers look at... read more →