Listen to Sally Hogshead explain how to build your own personal brand based on her experience in advertising. Global brands recognize that differences matter more than your strengths. How can... read more →
One hundred years ago, the average attention span was 20 minutes long. It was estimated that the attention span grew one minute for each year of age, up to the... read more →
The Catalyst is an archetype of our system. It combines Passion and Innovation. At their best Catalyst's tend to be out-of-the-box, social, and energizing. Catalyst's prefer to think in... read more →
Imagine a team of seven. They are all about as different as seven people can be. Using the Fascination Advantage System, let's see how they communicate and identify how they... read more →
You may have taken the Fascination Personality Test, you know how you should be communicating at your highest value. But what type results should you be trying to get from... read more →
In a competitive environment the most fascinating option always wins. If you don't have the biggest budget you have a choice. Be fascinating, or outspend the competition. But what's the... read more →
Here are five ways to be more fascinating when you’re doing one-on-one sales: In person, over the phone – any time you need to harness those first nine seconds Ask... read more →