Listen to Sally Hogshead explain how to build your own personal brand based on her experience in advertising. Global brands recognize that differences matter more than strengths. How can this... read more →
One hundred years ago, the average attention span was 20 minutes long. It was estimated that the attention span grew one minute for each year of age, up to the... read more →
When you unlock your Fascination Advantage® Archetype, you discover your most valuable communication traits and how to use those in every interaction, so that people remember you, want to buy... read more →
Imagine a team of seven. They are all about as different as seven people can be. Using the Fascination Advantage System, let's see how they communicate and identify how they... read more →
If you have taken the Fascination Personality Test, you know how you communicate at your highest value. But what sort of results should you be trying to get from your... read more →
In a competitive environment the most fascinating option always wins. If you don't have the biggest budget you have a choice. Be fascinating, or outspend the competition. But what's the... read more →
Here are five ways to be more fascinating when you’re doing one-on-one sales: In person, over the phone – any time you need to harness those first nine seconds Ask... read more →