What makes your team tick?

Each person on your team has a distinct personality. Can you read their cues?

Once you understand what makes each of your co-workers and employees more fascinating, you can start to build a far stronger team. By helping them discover and understand what makes them fascinating, you can help them sell more, manage better, and thrive at work.

When your team is focused on operating at its highest value, that’s when your business kicks into high gear.

Here’s a breakdown of 4 different Primary Advantages, and how each one delivers distinct value. (Do you recognize your co-workers?)

PASSION
Employees with a Primary Passion Advantage want to be right in the heart of the activity. Properly motivated and coached, they’ll give outstanding customer service, because they naturally understand how to relate to people’s emotional needs.

They excel in introductions and pitches, because they can form bonds more quickly than Mystique and Alert personalities. Make sure they understand your expectations, because their expressive nature and intuitive skill means they might tend to “wing it” rather than follow protocol.

A recommendation: Passion personalities thrive on direct face-to-face human contact. Give them plenty of opportunity to interact with customers, with you, and with each other.

ALERT
For employees with the Alert Advantage, you’ll want to provide plenty of structure with a predictable schedule and policies. If you suddenly change your own vacation plan, or schedule a last-minute presentation, you might see them feeling flustered and struggling to regain balance. This will be true long after someone with the Passion or Innovation Advantage has accepted the change.

They succeed magnificently when they can map out a plan, with desired results and contingencies, and then getting a group to adhere to the plan. These employees often work well in HR, billing, and other jobs that require tight control of company details.

MYSTIQUE
A Primary Mystique Advantage means that this employee wants to focus on the results. You won’t always know what they are thinking or doing, however you will see all the “proof in the pudding.” As is also the case with the Power Advantage.

Stand back, advise them as needed, but direct them with a light touch. For the Mystique personality, purpose means reaching a successful conclusion.

POWER
An employee with Primary Power could be suited for future leadership roles, because they’re probably already envisioning themself in a position of greater control than they currently enjoy.

Do not micromanage this person unless you want to see them either backlash against your grip, or leave for another boss. Instead, give them a little bit of room to prove themself, and then evaluate results together.

Which Advantages are YOUR team members using? Find out with the Fascinate Test.

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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