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About Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t... read more →
  • Sally Hogshead
  • Blog, brand identity, creativity, Different is better than better, Fascinate, game-changing, Marketing, Sally Hogshead, Travel Tips

How to know if your job is energizing (or just draining you)

Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “uuuugh” feeling when you remember one of... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, Sally Hogshead

Stand out or don't bother

Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If... read more →
  • Sally Hogshead
  • Blog, Fascinate, personal brand, personality types

Fascinate® is changing the way students navigate their job search

This is a special post by a Fascinate Certified Advisor. Ron was personally trained by me to guide clients on how to incorporate the Fascinate® System to improve communication,... read more →
  • Sally Hogshead
  • Blog, How To Fascinate, job search, personal brand, students

5 Ways to avoid small talk and make a memorable impression

To make a fascinating first impression, start with understanding the people around you. How many LinkedIn connections do you typically make following a conference? Five? ...Ten? ... More? And... read more →
  • Sally Hogshead
  • Blog

An introvert’s guide to feeling more fascinating

A quick introduction from Sally: A while back, a young woman walked into our office for a job interview. She wasn’t outgoing and bubbly. In fact, she almost didn’t... read more →
  • Sally Hogshead
  • Blog, how the world sees you, How To Fascinate, personal brand, Sally Hogshead

Beware vanilla. Embrace pistachio.

Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the... read more →
  • Sally Hogshead
  • Blog, Fascinate, how the world sees you, How To Fascinate, personal brand, Sally Hogshead

How to fascinate even the most jaded audience

Nowhere is fascination more relevant than at a big meeting or conference. Even if your event has a limitless budget, it’s tough to impress your clients and audiences. Expectations... read more →
  • Sally Hogshead
  • Blog, Business meeting leadership, How To Fascinate, Meetings, Sally Hogshead

3 Insights about YOU (and your team)

Conflict can rip a team apart, skyrocketing resentment against management or even pitting co-workers against each other. But office conflicts will calm down, or even dissolve entirely, once people understand... read more →
  • Sally Hogshead
  • Blog, Confidence, DEI, Different is better than better, EDI, Fascinate, how the world sees you, How To Fascinate, personal brand, Sally Hogshead, Teams, Workplace problems

What makes your team tick?

Each person on your team has a distinct personality. Can you read their cues? Once you understand what makes each of your co-workers and employees more fascinating, you can... read more →
  • Sally Hogshead
  • Blog, Fascinate, personality types, Workplace problems
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Recent Posts

  • Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch
  • How to start a cult for fun and profit
  • How to know if your job is energizing (or just draining you)
  • Five ways to know you're adding value
  • Stand out or don't bother








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How to fascinate

Your hidden talents, your highest worth, your unrealized potential - the best parts of you might not have been obvious to you before. But now they can be. And with that knowledge, you can use your Fascination Advantages to grow your life, your team and your career.


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