What if you could “read” other people? What if you could predict how a co-worker would make decisions? What if you could predict what they would do… maybe even... read more →
Are you motivated by enthusiasm and praise? Or are you motivated by the threat of negative consequences? In other words… carrot, or stick? (Me, I’m a carrot person.) People... read more →
Happy almost-Thanksgiving! Want to make your Thanksgiving conversation a little more… fascinating? Here come the 7 Advantages to your rescue. Just for fun, we created this simple guide to... read more →
Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired,... read more →
Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed,... read more →
Do you know how the world sees you? Do people see you as engaging and motivating? Strategic and analytical? Stable and comforting? Or something else entirely? Whichever qualities help... read more →
Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you realize...... read more →
Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and... read more →